Senior UX/UI designer with 10+ years working across fintech, telecom and enterprise.

I design digital products that balance user needs with business goals.

I work across discovery and end-to-end design, helping teams turn ambiguity into structured solutions. With a strong visual background and experience building design systems, I bring clarity to complex flows and align cross-functional teams to deliver meaningful product impact.

Let's Talk :)

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Carolina Totaro

© Carolina Totaro · 2026

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About

Contact

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ES

Senior UX/UI designer with 10+ years working across fintech, telecom and enterprise.

I design digital products that balance user needs with business goals.

I work across discovery and end-to-end design, helping teams turn ambiguity into structured solutions. With a strong visual background and experience building design systems, I bring clarity to complex flows and align cross-functional teams to deliver meaningful product impact.

Let's Talk :)

Selected work

04 case studies

Enterprise · B2B · Concentrix

Enterprise UX

Embedded in cross-functional teams at Salesforce, running discovery workshops, mapping workflows for Sales, Support and Operations, and translating complex requirements into clear prototypes

2025 - 2026

See process ↗

UX Process · Enterprise B2B

01

01

Process case

B2B SaaS · Fintech

Gamification platform

Helped define what the product should be, then designed the MVP — a B2B platform that lets fintechs plug in gamification mechanics without building from scratch.

2024–2025

Explore ↗

UX Process · Enterprise B2B

01

abstract painting

02

Case study

Startup · Fintech · Banco Macro

Gamified wallet

Joined after the app launched with no UX foundation, rebuilt flows, created the design system, and helped the in-house team take ownership of the product direction.

2023–2024

Explore ↗

UX Process · Enterprise B2B

01

abstract painting

03

Case study

Telecom · Interactive TV

Interactive TV

Redesigned interactive TV channels for different device generations with very different technical constraints. Also co-designed a World Cup app and built an internal tool.

2021–2023

Explore ↗

UX Process · Enterprise B2B

01

abstract painting

04

Case study

Arrow

Work on something?

Let’s talk!

Arrow

Carolina Totaro

© Carolina Totaro · 2026

Work

About

Contact

EN

ES

Senior UX/UI designer with 10+ years working across fintech, telecom and enterprise.

I design digital products that balance user needs with business goals.

I work across discovery and end-to-end design, helping teams turn ambiguity into structured solutions. With a strong visual background and experience building design systems, I bring clarity to complex flows and align cross-functional teams to deliver meaningful product impact.

Let's Talk :)

Selected work

04 case studies

Enterprise · B2B · Concentrix

Enterprise UX

Embedded in cross-functional teams at Salesforce, running discovery workshops, mapping workflows for Sales, Support and Operations, and translating complex requirements into clear prototypes

2025 - 2026

See process ↗

UX Process · Enterprise B2B

01

01

Process case

B2B SaaS · Fintech

Gamification platform

Helped define what the product should be, then designed the MVP — a B2B platform that lets fintechs plug in gamification mechanics without building from scratch.

2024–2025

Explore ↗

UX Process · Enterprise B2B

01

abstract painting

02

Case study

Startup · Fintech · Banco Macro

Gamified wallet

Joined after the app launched with no UX foundation, rebuilt flows, created the design system, and helped the in-house team take ownership of the product direction.

2023–2024

Explore ↗

UX Process · Enterprise B2B

01

abstract painting

03

Case study

Telecom · Interactive TV

Interactive TV

Redesigned interactive TV channels for different device generations with very different technical constraints. Also co-designed a World Cup app and built an internal tool.

2021–2023

Explore ↗

UX Process · Enterprise B2B

01

abstract painting

04

Case study

Arrow

Work on something?

Let’s talk!

Arrow

Carolina Totaro

© Carolina Totaro · 2026